On this episode, Greg is joined by Grainne Lynch, Senior Manager and Traceability Lead for Accenture. Grainne, an Irish native, helps pharmaceutical companies be compliant with supply chain legislation. She explains to Greg that the pharmaceutical industry is on the forefront of a consumer-led trend demanding the ability to track and trace products end-to-end throughout the supply chain. Now more than ever, consumers want to know a product’s entire history—where it came from, how materials were sourced, where and when it was manufactured, and the process by which it was approved. And, consumers expect companies to be responsible for making good decisions throughout the supply chain. This trend toward greater tracking and tracing is being seen in many industries, and as Grainne explains, life sciences is a natural leader because the industry already has GxP requirements in place. Grianne leaves us with her thoughts on the importance of pharmaceutical traceability to the future growth of the industry as a whole.