In this debate, Rand Fishkin and Leah Tharin get deep into where AI is headed and how teams can use it today, how SEO has evolved and changed in 2024, when to hire freelancers vs. agencies vs. internal hires and how owned assets like email can be best leveraged.  Video version available on the ActiveCampaign Youtube Channel! Chapters:00:00 Introduction01:24 AI Hype vs. Reality 10:05 SEO in 2024 and how companies are adapting22:21 Hiring: In-House vs. Agency vs. Freelancer34:39 Email newsletters and owned assets