Nicole Groch, Australian Programs Manager at Cruelty Free International and a vegan hair and makeup artist, shares insights on ending animal testing globally, the rigorous Leaping Bunny certification process, and the evolution of cruelty-free and vegan products. She discusses the transformative impact of major Australian brands like Kmart and Sukin committing to cruelty-free practices. Nicole’s personal and professional journey highlights the power of consumer choices in driving industry change, and offers practical tips for identifying genuinely cruelty-free products. Tune in to learn how your choices can support a cruelty-free future.Search for Cruelty free products | Cruelty Free InternationalNicole Groch Cruelty Free, Vegan Hair & Makeup