There’s a saying in real estate that ‘you make money when you buy.’ And while that may be true for single family rentals and flips, apartment buildings are a little different. In multifamily, you make money when you add value. When you execute your business plan. When you stick to your budget and achieve projected returns. So, what does successful asset management look like in today’s market?  Jonathan and Paula Nichols are the cofounders of Apogee Capital, a multifamily syndication business that helps people invest in commercial real estate. Jonathan and Paula began their investing journey in 2018, and by 2021, they had built a portfolio of 183 units worth $15.6M. The Nichols also serve as mentors with the Michael Blank program. On this episode of Financial Freedom with Real Estate Investing, Jonathan and Paula join us from Deal Maker Live to share their top takeaways from the conference and explain why 2024 is a year of opportunity in multifamily. Jonathan and Paula offer advice on raising capital in the current market and discuss why relationships are crucial in the team sport that is syndication. Listen in for insight around the characteristics of successful mentoring students and find out what it takes to manage multifamily assets well in 2024. For full episode show notes visit: https://themichaelblank.com/podcasts/session421/