Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares extremely rare knowledge for clothing brand startups. We cover "what is a brand?" and how this impacts the development of your clothing brand concept. We talk about the importance of being resourceful and leveraging everything in your power to generate positive feedback loops and gain momentum. We also talk about how as a small clothing brand startup - you have to have a different marketing strategy than big established clothing brands and why exactly that is. This video is for anyone starting a clothing brand, clothing line, fashion brand,. fashion line, t shirt business, streetwear brand, streetwear line, print on demand (POD), dropshipping and beyond!