In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory. HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity. During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more. Key takeaways are available in our blog. To get in touch with Maria: LinkedIn Hosted on Acast. See acast.com/privacy for more information.