On this episode of Frankly Speaking we hear from Richard Attias, the CEO of FII, often dubbed the ‘Davos in the Desert.’ It’s the annual event where the world’s most powerful leaders, businesspeople and entrepreneurs come together to shape the future. We ask him what it takes to craft events that define the global agenda, who the headline figures are for this year’s gathering, and how FII is showcasing that Saudi Arabia not only deserves a seat at the global table but is actively reshaping the conversation on the future of investment.