If you have never heard of DUDE Wipes, you soon will - they are everywhere! Follow Susanna as she lands at the doorstep of a supernova, charged with building out their category management practice.

Renee Balliet is a passionate insights leader for over fifteen years, having worked on brands, innovation, product development, and retail. She has made her mark at Wells by building a team of Consumer, Sensory, and Shopper Insights from the ground up. Melanie Saffell spent her career in data and...