Even when you have two great things that go great together, bringing them together is rarely a simple process—especially when both things carve out massive places in the environment in which they operate. Then again, sometimes, things work out just right. On this episode we talk with two of the key figures in bringing the iconic combination of Jack Daniel’s and Coca-Cola into a single package about how now was the right time to combine forces on a project like this, about the unique properties each brand brings to the world of ready-to-drink adult beverages, and about how a cocktail known the world over benefits from the chance to go into a can from Around the Barrel.