Not your usual fella, is Matt Booth. Nick Hammond's guest this week has forged an utterly unique path in both the jewellery and cigar businesses. He's not one for the limelight - preferring to skirt around the outside of the spotlight, content to be getting on with things in his own, very personal, way. A former US Marine and someone who deep dives into the cultures and traditions of different nations, Matt turned a love for unusual design and creation into a subversive, dynamic, cool and aspirational cigar range over the past couple of decades. This is one for the cognoscenti. Happy Friday, folks.