What we learned about creativity from: Incoming TBWA Global CEO Erin Riley
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You can listen to both the highlights and full-length episode with Erin now!There's a lot of fear out there. Pitching. Testing. Neurotesting. Data power. Nobody wants to fail and so nobody succeeds in the way those big, juicy, swaggering advertising campaigns can when the right balance of idea, risk, and attention to detail is struck.Erin Riley is moving up from U.S. CEO of TBWA/Chiat/Day, one of the world's biggest advertising agencies, to Global CEO of TBWA and we sit down right after the n...
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