Welcome back to The Art of Consulting Podcast! In this episode, we feature Da Li, a serial entrepreneur with a rich background in IT and enterprise software development. Da Li shares insights into his diverse ventures, including Kingsway Global Inc., Peer Communications, and Wellcee, showcasing his dedication to sustainable home products, marketing services for luxury brands, and the development of a leading lifestyle and roommate-seeking platform. 00:06 Introduction: Host Kat introduces Da Li as a special guest, highlighting his extensive experience as a serial entrepreneur and the founder of various successful ventures. His expertise in sustainable home products, marketing services for luxury brands, and the establishment of Wellcee, a premier roommate-seeking platform, set the stage for an engaging conversation that follows. 01:11 Current Ventures Overview: Da Li delves into the founding of Wellcee, a platform designed to address the housing challenges faced by young individuals in bustling cities like Beijing, Shanghai, Shenzhen, and Hong Kong. His role as an investor and insights into Wellcee's growth and significance within the community form a central part of the discussion. 05:16 Platform Expansion and Unique Niche: Da Li provides specific details about Wellcee's growth, highlighting its evolution from a roommate-finding platform to a comprehensive lifestyle platform connecting young people in large cities. He emphasizes the platform's ability to maintain a high-touch approach while expanding across various cities and its significant impact in a market dominated by large platforms. 11:03 Lifestyle Platform and Community Engagement: Da Li explores the multifaceted nature of wellness, underscoring its impact on the lives of young individuals. He discusses the platform's unique features, such as enabling users to connect, understand shared interests, and select roommates based on lifestyle choices, thereby creating a personalized experience for its users. 12:04 Inclusivity and Community Support: The conversation shifts to Wellcee's role in fostering inclusivity, particularly within the LGBTQ+ community in China. Da Li highlights the platform's unique approach in facilitating pre-vetting and providing a safe space for individuals to express their identities and find compatible living arrangements, reflecting Wellcee's inclusive values. 18:02 Focus on Sustainable Home Products: Transitioning to another venture, Da Li shares his journey in establishing Kingsway Global Inc., emphasizing the company's commitment to producing sustainable bamboo home products. He sheds light on the importance of FSC certification in the production process and its significant environmental and cultural impact. 23:03 Embracing Sustainable Practices: Da Li elaborates on the decision to prioritize FSC certification for bamboo products, emphasizing the alignment of sustainable practices with personal values. He discusses the strategic differentiation of the business and the critical role of sustainable endeavors in driving product excellence within a competitive market. 27:27 Transition from IT to Entrepreneurship: Da Li reflects on his transition from IT to entrepreneurship, revealing the spontaneous nature of his journey and the organic growth of his early business, Dietech. He shares insights into breaking into the industry, securing initial clients, and the balance between the enthusiasm of youth and the wisdom of experience in entrepreneurial pursuits. 30:00 Conclusion: The show closes with a discussion on the dynamics of entrepreneurship, highlighting the blend of intuition and data-driven decision-making. The conversation with Da Li enriches the understanding of sustainable ventures, strategic differentiation, and the transformative impact on community building and lifestyle platforms. Episode Highlights: 00:06 Introduction of Da Li: Serial entrepreneur and founder of Wellcee, with expertise in sustainable home p