With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true winners remain. Our only option is to insulate ourselves from the market…but how? How can we position ourselves in such a way that it doesn't matter what's going on in the market, and we can excel regardless? Is there a way to protect ourselves from market conditions? In this episode, I'm sharing how to stay afloat and thrive in absolutely any market.   "Whether you like it or not or know it or not, people are searching you online, so you can't afford to be lackluster about your marketing strategies." -Doren Aldana   Takeaways  The importance of building a well-diversified, solid stable of top producing Realtor partners How many top producer partners should we be aligned with, and how can we capture their attention in the first place? How to build a 5-star reputation online Having a reputation that precedes us will always be the key to success in any market, but how can we go about building one? Why we need a multi-pillared, multimedia database marketing system in place Transactions will continue to take place, regardless of the state of the market, so how can we ensure we're in front of consumers, no matter where they are?