In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.   Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?   In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season.   If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana   Three Things We Learned     - There is no success without pressurePressure builds character. How can we use it to get stronger, wiser, and sharper?   - Viewing pressure as preparationCan viewing pressure as preparation and not agitation help leverage us for our own benefit?    - The peril of blame-shiftingHow can we take ownership and accountability for our faults and not shift the blame?