Welcome to another engaging edition of Art of the Kickstart. In this empowering episode, we'll be speaking with Ali Roberts, determined founder of Becket London. Ali will share the origin story behind her multipurpose gym-to-work bag that conveniently transitions with your lifestyle. We'll hear how Ali channeled her own frustrations into a creative solution packed with compartments, antimicrobial protection, and sustainability. Ali will also unpack key lessons from her entrepreneurial journey so far. Learn how she overcame hurdles through grit and resilience while highlighting the importance of building a skilled team versus going solo. Additionally, Ali will explain why she chose crowdfunding to launch Becket London and her biggest challenges throughout that process. By the end, you'll grasp exactly why Ali calls her continuous entrepreneurial education the most rewarding part so far. Tune in now to soak up this founder’s hard-won wisdom as we dive into the highs and lows behind the Becket London brand story. Ali’s candid reflections will galvanize you to keep chasing your startup dreams despite all obstacles.   Short on time? Here's what we talked about. The Becket bag was designed to solve the founder's frustration with not having a suitable gym-to-work bag. It has specific compartments to keep sweaty gym clothes separate from work items like laptops. The bag utilizes antimicrobial technology to inhibit bacteria growth and help with hygiene when transitioning from the gym to the office. This helps extend the usable life of the bag. The founder stresses the importance of having a team to complement your weaknesses and blindspots. Going solo can result in poor decisions, whereas having diversity of skills and opinions leads to better outcomes. She suggests finding a partner to "join forces" with. Links http://ff.go2.fund/becketlondon www.becketlondon.com   Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company...