The world of high end perfume is surprisingly lucrative, considering that scent is often the most ignored of our senses. But one can't judge a scent solely by the brand and shape of the bottle. With the right amount of attention, perfume can be a key to a whole olfactory world. Articles of Interest is a limited-run podcast series about fashion, housed inside the design and architecture podcast 99% Invisible. Launched in 2018 by Avery Trufelman, the show encourages people to rethink the way we look at what we wear and what it says about us.