From K-pop superhits to Netflix shows and Oscar-winning films, South Korea has established itself as a global cultural powerhouse. “Squid Game,” “The Glory,” “Parasite” and BTS are only some of the names that make K-culture a multibillion dollar industry, with fans in the hundreds of millions. But how did the so-called Korean wave come to be, and what does it tell us about the small country’s changing role on the world stage?  Asia Matters’ Andrew Peaple takes a close look at the phenomenon with his guests, Rosalie Kim at the Victoria and Albert Museum in London, and Ramon Pacheco Pardo from the Center for Security, Diplomacy and Strategy at the Brussels School of Governance.