On this episode of The Asia Tech Podcast, host Graham Brown discusses the benefits of podcasting itself and the opportunities it offers forward-thinking companies. To do so, Graham ventures outside the region to examine the amazing success that the NPR (or National Public Radio) in the US has enjoyed after going into podcasting. He delves into why NPR's radio listeners have actually increased after launching their podcast and what other businesses can learn from this. You'll also learn which podcast Graham feels is the Gold Standard that others should seek to emulate, as well as why he feels storytelling is incredibly important and how it helps to create an emotional connection with the audience.