In this week's episode, host Graham Brown looks at the importance of telling your company's story. Brands covered include: AirAsia, Meituan, Xero, GoJek, Uber, Grab, Huawei, Tencent, Apple and Alibaba. We look at the growing role of podcasting in telling those brand stories effectively, and its wider role in Asia's digital transformation. This podcast covers the importance of humanizing your brand and the reason storytelling is such a powerful method of creating and moulding a brand. We also hear how podcast scan communicate with a business' target audience. He then explores why companies need to change the way they tell their story, moving away from traditional methods, such as advertising and PR.