In this episode, we spoke to Zohar Bronfman, the CEO of Pecan AI about how artificial intelligence (AI) is transforming the way we understand human behavior and make business decisions. Predictive AI focuses on analyzing historical data to forecast future events, while generative AI creates new content or insights based on its learned patterns. Their combination offers powerful tools for businesses, allowing them to anticipate customer behavior and engage in more effective decision-making processes by simulating possible outcomes. Some of the topics that Zohar covered in more detail: The idea that human behavior is largely predictable. A sophisticated AI could predict that you're going to pick up a glass of water moments before you even realize it yourself. Predictive AI and Generative AI are related, but serve different purposes and combining them could create revolutionary outcomes for businesses. AI is rapidly becoming as ubiquitous and essential as electricity and will soon be embedded in our everyday lives and business operations without most people realizing it. Human biases affect decision-making in ways we may not be aware of, but these biases can be corrected by AI. AI may never fully replicate the intentionality of human decision-making, but it can augment it in ways that allow us to make better, more informed choices.