Having a strong company culture is key to recruitment, retention, and growth for cleaning businesses. In this video, host Angela Brown and recruiting expert Shawn Day discuss how to leverage your company culture to drive success. They explain why clearly conveying your culture in marketing and messaging helps attract top talent that shares your values.  Angela and Shawn also explore how investing in satisfied employees promotes positive word-of-mouth and referrals. Overall, they emphasize that company culture is about more than perks and must be ingrained in every aspect of operations. Tune in to learn how to develop and promote a distinctive culture that powers recruitment, retention and business growth. How Company Culture Drives Success in Your Cleaning Business Chapters: 00:00 Introducing Shawn Day 00:44 Understanding the Audience and Importance of Marketing 01:27 The Power of Referrals and Building Relationships 02:39 The Importance of Company Culture RESOURCES ----------------- How to Start Your Own House Cleaning Company - https://amzn.to/42FPVx1 The System to Define, Implement, Measure, and Improve Your Company Culture - https://amzn.to/3uOA6aO Empowering and Leading a Healthy, High-Performance Organization - https://amzn.to/3uGxFY4 The Culture Code: The Secrets of Highly Successful Groups - https://amzn.to/3T6j2GV The Effective Hiring Manager - https://amzn.to/3SxUGUS Hiring for Attitude - https://amzn.to/42L61Wj (When available, we use affiliate links and as Amazon Associates, we earn a commission on qualifying purchases.) *** RATE THIS PODCAST ***  https://ratethispodcast.com/askahousecleaner  *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown  SOCIAL MEDIA --------------- *** CONNECT WITH SHAWN ON SOCIAL MEDIA *** Facebook: https://www.facebook.com/groups/hireleadchill/ YouTube: https://www.youtube.com/@HireLeadChill/ Linkedin: https://www.linkedin.com/in/recruitingmanagement/ Instagram: https://www.instagram.com/hlcshawnday/ TikTok: https://www.tiktok.com/@hlc_shawnday/ URL: https://hireleadchill.com/ *** CONNECT WITH ANGELA ON SOCIAL MEDIA ***  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://www.Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@askangelabrown Store: https://www.amazon.com/shop/AngelaBrown URL: https://AngelaBrown.com NEED MORE CLEANING HELP? ------------- *** GOT A QUESTION FOR A SHOW? *** Please email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com  *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR A WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com SPONSORSHIPS & BRANDS ------------------- Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the cleaning industry here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleane