In this Golf Business Insights episode of The Spin, Tom Bentley hosts the show with guest Craig Higgs, Managing Director - International for Golf Genius, a golf software company that provides tournament and event management products, golf shop functionalities for PGA Professionals and facility managers, all complimented by comprehensive software development and support services. In this episode, Craig gives insight into leadership and digital software management, paints a picture of how he is taking the Golf Genius brand International (including the resource required to do this), and we find out why the Golf Genius product has been endorsed and used by international bodies and organisations, such as The European Tour.