David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market and later became the Apple /// Business Unit Manager at the same level as Steve Jobs. He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley-published "Successful Product Design and Management" all available now on Amazon. He has trained companies such as Cisco on these top...