📦 Vikram (https://www.linkedin.com/in/vikramsaxena) is the Founder & Principal Consultant of BetterCommerce - https://www.bettercommerce.io 📦BetterCommerce aims to be an all in one, API first, headless commerce solution that serves the needs of B2B merchants equally as well as those of B2C & DTC merchants while also providing native 'front-ends' for many common omni-channel use cases 📦With a deep and extensive backround in B2B eCommerce Vikram is building a platform uniquely suited to the complex needs of B2B and ombi-channel merchants 📦In this episode Jason & Vikram discuss how B2B sellers need the advantages of an API led commerce architecture whilst also having an 'all-in-one' commerce solution to help get them up and running quickly with reduced cost and complexity Enjoy!