Coleman Ayers is back on the latest episode of Attention to Detail to discuss the parallels between the music industry and the world of basketball. From promotional schedule, live events, and building an organic audience, Coleman gives insight from his experience running and marketing his gym, training business, and social media channels. Tune in each Monday. Powered by Sports Drink. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.