***This episode brought to you in party by The Information. Get 75% off your first month at TheInformation.com/Hoag*** My guest today is Allan Witters, the CEO of T4L -- that's Transportation for Life -- a brand-agnostic electric vehicle subscription service that already has over $3M in pre-orders, and is already eyeing an IPO; they've also got a WeFunder page. If that sounds a bit much, a bit too sudden, a bit too everything to be true, that's because the T4L team are determined to do their part to expedite the world to an electric vehicle future by removing every obstacle, road block, and hindrance to EV ownership along the way. First off, T4L is not a car sharing platform; it's a car subscription platform. Second, in case this brings back memories of GM's failed Maven service, say, or Mercedes' recently pulled plug on their subscription service, too, remember that both Volvo and Porsche are still pushing strongly with their respective subscription services. Third, this is an altogether different sort of subscription model more akin to a cell phone purchase. While there are several subscription tiers available (including a "for life" plan), it's the decidedly cell phone-type plan that I think is most intriguing, wherein you pay for a fixed number of miles and time, and you either use it all or you don't. What's more interesting is the interplay with third party subscriptions: residential condominiums, or corporate clients, for example, can subscribe to T4L's services and then provide the vehicles to their tenants or employees. To use a somewhat less extravagant analogy, think of hotels that provide bicycles for their guests. What's most astonishing, though, is that T4L even provides life time electric vehicle charging and will even install the appropriate chargers onsite if needed. And if that's not enough, they're even developing so-called EV experience centers for people to hang out, browse various EVs, and even get a coffee. There's a lot to unpack here, so fortunately I got about 40 minutes with Allan discussing all the ins and outs of of T4L and their mission, so I hope you're sitting comfortably, because Episode 187 with Allan Witters, CEO of T4L, begins now.