A new airline for Africa. A deep dive into Norse Atlantic Airways' new Cape Town Route, with Philip Allport, Senior Vice President of Communications
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Description
On the 18th April 2024, Norse Atlantic announced the launch of a 3 weekly service from London Gatwick to Cape Town International starting at the end of October.
In this podcast, I am joined by Philip Allport, Senior Vice President of Communications and together we discuss:
✈️ Norse's business model, fleet and network
✈️ Why Cape Town is the first African destination and the role the Cape Town Air Access team played in attracting the route
✈️ Norse's approach to other popular destinations in Africa- will we see them served in the future?
✈️ Why their low-cost, long-haul model can succeed where others have failed
✈️ Their approach to interlining and partnerships
✈️ Their distribution and sales strategy
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