Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life. Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment. To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company