SEO Analytics is not a new topic but a content evergreen. "Out of frustration" this new "Content Optimization Enablement" framework was developed in order to enable B2B marketers to "spend the budgets for the right things". This process framework has been implemented across the globe and across all different sizes of organizations. It generates impressive RoI and enables B2B marketers to move away from key words and moving to actually working leads. In this first part of the SEO coffee talk with Mark and Jonathan you learn from the SEO professionals as such why so many articles have been written on SEO Analytics but the ever important core message was neglected - the customer. Mark and Jonathan are proclaiming the so important paradigm shift also from an organizational perspective and all of a sudden all becomes so clear why so many companies fail with SEO.  Tune-in and start to be amazed!  --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support