Content Optimization Enablement (Part 2) featuring Mark Herten and

B2B Marketing - A Guidebook for the Classroom...

Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

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Description

In this second part of the coffee talk with Mark and Jonathan the new process framework is being discussed in regard to performance management and return on investment. Uwe will also evolve with Mark and Jon on how to change the position from being driven by Google algorithms and get into the driver postition. --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support

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