Tune-in and meet the "007" of state of the art Business Intelligence Lukas Strohmeier. The aim of his article is to elaborate on the possible benefits of a Centralized Business Intelligence (CBI) department in the industrial b2b segment. If you want to know about his experience on setting up such a CBI unit, then do not miss this coffee talk. You will be surprised about the investment sums Lukas had available for installing this ever more important unit. His focus is on market centered business intelligence, therefore labeled as market intelligence. A big issue in the strategic planning of industrial companies is the fact, that they often do not even know the size of the markets they are competing in, which is mainly the result of a lack in reliable data and data handling skills. In this episod Lukas gives some first insights into his method on how to effectively and successfully deploy such CBI units and their benefits. Powerful data visualization software, which emerged in the 2010s, is identified as the critical element in the evolution of market intelligence methods. These tools allow even smaller organizations to harvest the full potential of the data and enable an efficient knowledge distribution within the organization. Tune-in and learn how Lukas successfully mastered to find the right tools.... Happy listening! --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support