In this final episode of B2B Marketing: The Provocative Truth of the year, Benedict and our lovely guests will bring us the thrilling conclusion to our provocative breakdown of B2B Marketing in 2022. With the world being so unpredictable, it is hard to truly know what’s coming next. But it’s important to think about the possibilities that come with the new year as it might have a bigger impact on marketers than initially thought. To conclude 2022, we reflect on what has and hasn’t stuck with us over the past year, and we determine what will be important to look out for in 2023. Thank you to all of our listeners for the past year! We look forward to bringing more of the podcast to you in 2023. Until then, Merry Christmas and a Happy New Year! Komal Thadani is the Marketing Campaigns Director at ServiceNow, and her previous experience includes working as Marketing Director - Small & Medium Business, Cloud Platform, JAPAC and Marketing Head - Open Cloud Infrastructure, Asia Pacific & Japan at Oracle, and Portfolio Marketing Leader, ASEAN and Channel & Digital Marketing, ASEAN & India at IBM, as well as positions at Accenture Services and Lowe Lintas. Barney O'Kelly is the Digital Marketing Director at AlixPartners, and his previous roles include Managing Director at Hagen Communications Ltd, Associate Contractor at Deloitte, Global Head of Communications at Freshfields Bruckhaus Deringer, and Head of Communications, Strategic and Digital at BAE Systems. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.