In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Ben O’Connor of alan. agency to discuss the truth behind B2B marketers’ ambitions and convictions. In alan. agency’s recent research report, ‘The Power of Provocation’, business leaders agreed that marketers needed to raise their ambitions and take charge of their work. However, is it true that B2B marketers have no ambition? Or are there numerous factors inhibiting a marketer’s ability to pursue and create compelling work? Ben O’Connor, with his inside perspective with clients, illuminates what might be really going on. Ben O’Connor is the Head of Client Services at alan. agency, and he has been with alan. for the past two years. He is an experienced business director with a curious, strategic, and creative approach, and he brings this perspective to his fearless leadership of alan’s ambitious client services team. Prior to joining alan, Ben has served as Business Director at Aesop Agency, Gravity Global, and Ogilvy. You can find Ben O’Connor on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.