In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with James Watson to discuss all things thought leadership, and how it can educate B2B industries. Thought leadership is everywhere in B2B industries. However, it doesn’t always make a lasting impact on its target audience, and it almost never actually educates the target audience on a given concept. Effective thought leadership has to leave the audience with a piece of insight, and that they are walking away with more information than they previously had. But what’s the truth behind achieving exactly that? How do we get there? James Watson is the CMO of The Glimpse Group, and he has 20+ years of marketing experience. Particularly, in the last 10 years, James has focused his marketing efforts on immersive technology, and he has worked with a variety of organisations. His previous roles include CMO of Immerse, Client Services Director at Imagination, and Business Director at OgilvyOne. Additionally, James serves as Co-Chair of the VR AR Association and as a member of BSI’s VR & AR Committee. You can find James Watson on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.