In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Sam Shrager about what truly effective content and SEO marketing looks like. It’s really easy to get caught up in the idea that you have to push out content to keep up certain appearances, but if you’re approaching content strategy this way, it becomes increasingly difficult to actually give your audience what they want. And it definitely becomes harder to make an impact on them. What do B2B marketers really need to consider in order to create meaningful content that achieves business objectives and doesn’t waste budget? Sam Shrager is the Executive Director, Marketing and Communications at BCB Group, and she has significant experience as a senior marketer in financial services, particularly crypto. At BCB Group, she leads strategy and communications for all communications as well as works with stakeholders to push the business forward in the crypto industry. Prior to joining BCB Group, she served in a number of senior marketing positions at business such as Arbion, Bluepod Media Worldwide, NKB Group, GEODYNAMICS WorldWide, and more.  You can find Sam Shrager on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.