In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nandik Barbhaiya to discuss how to get the board on board with brand. It’s fair to say that most marketers understand the intrinsic value of brand-building. Even if they are not prioritising it for their business, marketers know how building a strong brand helps the business longer-term. However, it can often be difficult for marketers, and even the CMO to articulate that importance to the board, especially if there’s no clear way to trace brand to revenue. So what is the case that marketing can make? Nandik Barbhaiya is the MD and Founder of Mr. Brand Genie, and he is an accomplished marketer with 17+ years of experience. Nandik’s most recent role was as Interim CMO for the &me Investing App at Moneyfarm, but he has held several senior marketing roles throughout his career. Such roles include CMO of ETX Capital, Vice President Marketing (FTC) for Finixio, CMO (FTC) of Stenn, Global Head of Marketing at ForexTime, and more. You can find Nandik Barbhaiya on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.