In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Kelly Brown about making every brand interaction count in B2B. While the current viewpoint is that B2C and B2B are more similar than ever before, there are still distinct differences that shouldn’t be neglected. One such difference is relating to customer experience. Unlike B2C, B2B has a finite pool of potential customers, so ensuring that every touchpoint with a customer is as optimised as possible for both the customer and the business. However, it seems as though B2B often forget how important customer experience is. How can B2B marketing up its game? Kelly Brown is a strategic marketing leader with a pragmatic, execution-oriented approach. She is currently serving as the CMO of Teckro where she has been for the last four years. Prior to joining Teckro, Kelly has held several senior marketing roles including CMO of Sidetrade and VP Marketing, Europe at Veeva Systems. Additionally she has also held several roles at EMC such as Senior Director, Worldwide Regional and Channel Marketing. Prior to marketing, Kelly held several positions as a journalist. You can find Kelly Brown on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.