In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Uwe Hook to discuss the often overlooked issues around AI. It’s impossible to deny that AI has become one of the most hot-button topics in the world of business this year. There’s so much talk around how AI is going to change how people work across a variety of sectors. But concerningly,  the conversation hasn't spent enough time focusing on the implications of AI on people’s jobs. It’s important to not let people fall to the wayside with every new innovation, and as marketers, it’s important to understand how things will change, and what measures need to be taken to not let people struggle. Uwe Hook is an Interim CMO/CDO with Chameleon Collective, and in this position, he has successfully served in a number of senior marketing positions to help accelerate growing businesses. Positions he has held while part of the Chameleon Collective include CMO of Origina, and Interim CMO of WorldRemit. Prior to this, Uwe served as Interim CMO/CDO for CO-OP Financial Services and CEO/Co-Founder of Bateshook. He has also held senior marketing roles at OMD Worldwide, Direct Partners, Genex, and more. You can find Uwe Hook on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.