In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Dan O’Hara to discuss the need for art and science to not only coexist, but work together in marketing. Nowadays, marketers have access to a wealth of data to make sense of marketing activities. However, even in B2B marketing, strictly going off the data doesn’t provide the whole picture, especially because of how hard it can be to actually track and attribute specific marketing activities. Yes, data has to justify a marketing plan, but any seasoned marketer knows that the most effective strategies combine both art and science. So how do you get that balance? Dan O’Hara is Marketing Director at DEMICA, and he has 10+ years as a marketer. Primarily working in financial services, Dan is a results-driven marketer, which is shown through his leadership and growth of DEMICA’s marketing function. Prior to DEMICA, Dan served as Head of Marketing, UKI and Senior Marketing Manager at Refinitiv, as well as Marketing Manager at S&P Global Marketing Intelligence. He has also previously worked at the Chartered Institute for Securities & Investment (CISI), and CABI. You can find Dan O’Hara on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.