In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Laura Klysz about truly leading thought leadership.  There are a lot of problems with how thought leadership is done in B2B. Not only is it underutilised as a tool for businesses, but fundamentally, it isn’t actually doing what it suggests. Very little thought leadership actually leads any thought in a given space. Certainly there are interesting insights to be shared, but what does it really mean to provoke new and interesting ideas around B2B? How can companies better use this asset as part of their marketing activities? Laura Klysz is the Global Head of Marketing and Communications at Simmons & Simmons, and she has been a marketer for 20 years. Her marketing career has focused primarily on professional services, and she has proven experience in creating strategic programs that deliver results. Prior to joining Simmons & Simmons, Laura served as Head of Marketing, UK/US/EMEA at Herbert Smith Freehills and Marketing Manager at KPMG UK, as well as other positions at Blake Lapthorn and Withers LLP. You can find Laura Klysz on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.