In this episode of B2B Marketing: The Provocative Truth, we look back at some of the provocative topics we have talked about in 2023 so far! Episode Clips Included: How Data Proves the Need for Creativity in B2B, with Adam Morgan, Executive Creative Director at AdobeEducating B2B Industries with Thought Leadership, with James Watson, CMO of The Glimpse GroupUnifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of PaddleMarketing in a Divestment and Re-Brand, with Lucy Birch, CM&CO at Kantar PublicCreating the Ideal B2B Customer Experience, with Kelly Brown, CMO of TeckroThe Unspoken Problem of AI in Business, with Uwe Hook, Interim CMO/CDO at Chameleon CollectiveThe Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana CommerceThought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing & Communications at Simmons & Simmons We will now be going on our summer break, and we will be back very soon with more provocative truths! You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.