In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B. Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing out on is a “product-led” growth strategy, and it might be because they just don’t know about how PLG could impact their business. So what exactly are B2B marketers missing out on? In what ways can marketers include a PLG strategy among their wider marketing activities, and how could it uniquely support business objectives? Madhukar Kumar is the CMO of Singlestore, and he has 15+ years of experience in leading product and marketing teams for global organisations. Prior to joining Singlestore, Madhukar has served as Head of Growth and Marketing at DevRev, VP Product and Solutions Marketing at Nutanix, VP Product and Developer Marketing at Redis Labs, and more. In addition to his career, Madhukar has previously guest lectured at Duke University’s Fuqua School of Business in which he teaches New Product Development. He also is currently writing a book which he publishes chapter by chapter on Substack called “ Growth”. You can find Madhukar Kumar on Linkedin. You can subscribe to Madhukar’s Substack here.  You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.