In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets. If your business is fortunate enough to expand internationally, there are a handful of new considerations for marketers to take on. It is not just as simple as dropping an existing proposition into a new market, and that (lack of) strategy, if implemented, often goes awry. Marketers need to adapt their messaging and approach when entering new markets around the world, but what other considerations need to be thought about? How can marketing take ownership of this element of a business’s growth? Simeon Lando is the CMO at FORM3, and throughout his career, he has built and implemented strategies that deliver results both in the UK and internationally. Before joining FORM3 in 2021, Simeon has previously served as Senior Director, Marketing at Finastra, Marketing Director at Refinitiv, and Head of Digital Engagement, Global Business Solutions at Barclaycard. He has also worked at Stylesight, PayPal, Dun & Bradstreet, and more. You can find Simeon Lando on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.