In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry. However, there’s only so much hypothesising one can do before taking action and start implementing. But does the theoretical discussion thus far actually contribute to how we should utilise AI? What are the considerations that still need to be addressed? Paul Afshar is a seasoned senior marketer with experience in both B2B and B2C. With 10 years in B2B specifically, he has led world-class campaigns with the most sophisticated martech stacks. Prior to joining Unlimit, Paul has held several senior roles including Acting CMO of OSOME, Marketing Director of Dext, and more. He has also previously been a Board Member for Circl and a Partner for FleishmanHillard Fishburn.  You can find Paul Afshar on Linkedin. You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.