B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands
Listen now
Description
We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session!
Benedict is joined by our distinguished panel:
- Áine Bryn, Partner & CMO at Marsh McLennan UK
- Craig Welch, SVP, Head of Research Marketing at Elsevier
- Gonzalo Garcia Villanueva, Global CMO at NielsenIQ
You can find our panelists, Áine, Craig, and Gonzalo on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at https://www.alan-agency.com/.
Hosted on Acast. See acast.com/privacy for more information.
More Episodes
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net, the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their...
Published 10/17/24
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy.
Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can...
Published 08/13/24
Published 08/13/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
