In today’s episode, we bring back Aaron Francis. If you haven’t watched our previous episode with him, he is a software developer, fellow content creator and co-founder of Try Hard Studios. In the past he’s been an accountant at a Big 4 but now he focuses on Laravel, web development and all things business and video. This episode will step away from the usual tech focused content and we’ll talk a bit more about the business side of things, how you have to balance entertainment and education when creating courses, Aaron’s High Performance SQLite course, building a personal brand through the discomfort of centering it around yourself, how good presentation matters and how proactiveness puts you miles ahead of the majority, so stay tuned! Learn back-end development - https://www.boot.dev Listen on your favorite podcast player: https://www.backendbanter.fm Aaron's X/Twitter: https://x.com/aarondfrancis Aaron's Website: https://aaronfrancis.com/ High Performance SQLite: https://highperformancesqlite.com/ Screencasting: https://screencasting.com/ Mostly Technical Podcast: https://mostlytechnical.com/ Timestamps: 00:00 Intro 01:32 Podcast listening going up when having a kid 02:25 Podcast about earning the first million 08:54 You have to choose the entertainment vs education levels 10:37 You have to shape your material to the platforms 16:40 Long hour videos vs 2 minute ones 20:16 Are the videos in the High Performance SQLite in linear order? 24:19 Figuring out the metrics 28:06 Building courses on other domains 31:46 Building brands is difficult 35:55 quick disclaimer 36:30 Personal brand vs company 37:57 Is this sellable? 40:23 Do you need an audience? 44:26 The strategy is simple but it is also hard to execute 49:31 The presentation matters a LOT 51:54 On being proactive 57:00 Where to find Aaron