In this episode I talk to Zack Honarvar (@ZackHonarvar) who's the business manager for not 1 but 2 HUGE YouTube channels you might know of: Airrack  and Yes Theory. He also manages the cheeky boyos, 2 Tiktokers who have over 10M followers on the platform. What's unique about Zack's management style is that instead of managing a dozen clients, he's decided to manage only 3 and go all in on them. That allows him to go beyond the basic brand deals and merch drops, and instead partner up with his clients for the long run to build massive businesses and brands. Before diving into all of that, we start the episode off talking about Zack's entrepreneurial background as a teenager as well as his experience working as an early Shopify employee and how those contributed to him being an amazing manager. SHOW NOTES:  00:00 Zack’s vision for Creator management 03:15 Zack’s Background story 10:52 The story behind starting a tutoring company 24:10 His advice about starting a side hustle 27:20 His experience working at Shopify 38:10 Meeting the Yes Theory team 41:00 The vision and business model for his creator management company 01:00:25 Working with  @Yes Theory   01:11:35 Meeting Airrack  01:16:45 Starting Creator Now With Airrack 01:27:50 Advice for aspiring Creator managers Links and resources from this episode: Creatornow program: https://creatornow.club Go follow Zack on Twitter: https://twitter.com/zackhonarvar Go follow Zack on Instagram: https://www.instagram.com/zackhonarvar And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!