154. Baking it Down - Cottage Curb Appeal
Description
๐ก Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales.
๐ผ Happy first day of spring! And with sunny skies (for some of us - โ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, ๐ the stuff people are glancing at as they walk up to your house to snag their sweet treats.
Ya see - marketing encompasses more than just cute captions and pretty social media posts. ๐ It's also packaging and customer experience - and if you have at-home pick-ups, that includes your front stoop. Doubtful that a hoarder also has a stain-free kitchen countertop - ๐งผ as such, we want our home to reflect our products: clean, nice, approachable, and pretty.ย
In this week's podcast, ๐ฑ we cover some spring cleaning check-list items and after that, how to turn some turf cleanup into local community group sales ๐ค
Okay cool - that entire list is pretty self-explanatory, but hey, I never said no to saving a checklist and checkin' it twice (๐
๐ป call me the Santa of several to-do lists).
๐ค "Heather, where's the part where I make more sales? I know how to mow."
Okay - ๐ here's the key. For the following tasks, you are NOT going to shop online or on Google. You're going to shop l-o-ca-l-l-y and you're going to go about it by asking in local community groups... ๐คซ as a baker.ย
๐งน Finding a local powerwasher.๐งน Hiring a carpet cleaner.๐งน Looking for a custom wreath maker.๐งนย Sourcing a custom wooden sign maker (woodworker).ย ๐งน Searching for a custom doormat maker.ย ๐งน Bonus Options: Finding a window washer.ย
And here's how you're going to ask for these local business recommendations:
โ
Go to a local community group.โ
Take a picture of your front yard - pictures get more views in groups.โ
Post something like this: "Hey [community group]! People often pick up their cookie orders from my doorstep, so I absolutely need to spruce it up for spring! I'm looking for a local small business to do [local service]."โ
Then actually hire the business.ย Before the business gets there, take a before picture. Once the business leaves, take an after picture.โ
Go back to the community group and leave a review for the business posting the before/after photos + tagging that business + tag the person who recommended them to you + and tag the admins for running such an awesome resource group.ย
Wash rinse and repeat (๐ถ both the posts and your front door if you have a dog like Ray).
๐ Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 154 - Cottage Curb Appeal.
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