💸 Price vs Value Prop - Value is relative(ly easy to manipulate).I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his newly acquired pen for $5 bucks.✍️ The salesman then says he's going to take the pen and drive it to a ritzy part of town to an expensive jeweler where he's going to...