Umaila Akhter is the Founder & CEO of Turn Up PR, Producer at The Turn Up Network and Turn Up Studio. She is a Public Relations and Communication Professional with over 12 years of experience in PR, Brand Communications and Advertising. Her passion lies around helping purpose-driven brands/ new products/startups/ curating go-to-market strategies to bring big ideas to life. Turn Up is an unapologetic spin on publicity curation: a PR firm with a focus on collaboration, coverage of untold stories & creative voices. It integrates various tools that extend beyond the traditional media for publicity curation. It aims to promulgate success stories of Bangladesh, particularly about businesses that are based in the outskirts of the cities or abroad, globally. In this episode, we will hear from Umaila on: 👉🏽 Dissolving the lines between PR and marketing 👉🏽 PR for startups to large corporations, and trends you've seen 👉🏽 Evolution of the media and influencer environment 👉🏽 How is technology evolving in the communication sector 👉🏽 Her advice for founders